Paper 01 · 28 October 2026
We Built Our Own House First
Building the websites for our own three brands hand in hand with the founder: what we built, who decided what, and what we can’t claim yet.
Every agency has a portfolio. Ours starts with ourselves.
Paul Ann Media and Paul Ann Labs are sister companies under Trimmie Holdings, and HomeTimeJobs is a product we own. We built all three sites with the founder, and this is the honest version of how that went. Because the client is our own founder, there is no testimonial here and no borrowed logo. There are dates, decisions and measurements.
Three brands, one build system
A media group, an AI lab, and a job site for drivers built around home time. All three are built the same way, so a fix worked out on one can be applied to the others. On top, each has its own mark, colors and voice, so each one stays clear to its own visitor.
How the work moved
August 2026
Each brand’s logo, favicons and share card were installed. The two Paul Ann sites got a system of diagrams. The copy on all three was rewritten in the founder’s own voice, and a body-text contrast fix aimed at the WCAG AA standard went in.
27 October
A full walk of the job site fixed text contrast, tap targets and links. All three sites got new home-page photos, made with AI.
27 October, late
On a phone, the founder saw the new heroes sitting way low, below the fold. That night the photo moved above the headline. A separate checker then measured the button still below the first screen on a small phone, so the next round shortened the photo and moved the button above the body copy.
28 October
A phone menu and clearer header buttons on all three sites. On the two Paul Ann sites, accent colors adjusted until text on them passed contrast. An icon set for HomeTimeJobs, a schedule picker and a pay comparison. Privacy and transparency pages on all three, with a privacy request form tested end to end. Every footer now says the photos are AI-generated illustrations.
In between the late night and the morning, three outside AI models reviewed the home pages and a separate checker tested their claims on the live sites. Paul Ann Labs wrote that part up in full.
Read “One Conductor, Many Instruments” →Hand in hand: who decided what
- The founder kept the existing HomeTimeJobs logo ... thin lines that make a house ... and said the rest of the site needed icons and a more engaging feel. The 23 icons were drawn in the logo’s thin-line language.
- The founder picked the Paul Ann Labs home button, “See how Phase One works,” after two outside reviews said the old label assumed the visitor already knew the method.
- The founder asked for a privacy policy, a transparency page and plain language about AI on every site.
- The founder tested the privacy forms from a phone. One request per site; all three notifications arrived.
- The build side measured, proposed, and built and tested each change. Every change that went live in October went live when the founder built and pushed it.
Positioning for the long run
Positioning is the part that isn’t finished. One outside review said our Media and Labs copy read too much alike, and offered a line for each: Media brings business in, Labs makes the business run better. We agree with the problem. The Media headline is still being chosen.
Some long-run choices are already made. Each transparency page says what AI does and what a person approves. The photos are labeled as AI-generated. Privacy requests come in through a form instead of a public inbox. The privacy pages put plain retention periods in writing.
What we can’t claim yet
- No traffic, lead or revenue numbers. We have not measured them yet. When we do, we will publish them with how they were counted.
- This paper covers the websites only.
- The client is us. That makes this a case study of method, not proof of results for someone else.
Want this for your business?
Same method, your founder, your phone. We start with what your visitors see first.
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